MY RESEARCH
Main Research Areas
MARKETING ANALYTICS
I am interested in the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as ROI, overall marketing effectiveness. It tells how your marketing programs are really performing.
MANAGEMENT SCIENCE
My interest also lies in the application of quantitative techniques and the modelling of business problems to aid management decision-making and planning both in the private and public sectors. In short, management sciences help businesses to achieve goals using various scientific methods.
CORPORATE FINANCE & MANAGERIAL ACCOUNTING
I am honing my skills of the preparation of accounts and financial techniques, their interpretation and use in a variety of contexts to an advanced level, such as structuring sources of funding to minimise costs as well as how to adjust financial planning in the face of changing circumstances.
Technology
Five-minute Marketing News Report
March 2014
Selected and summarised three trending topics of marketing and technology in 2014: Google Glass, Super Bowl Commercials 2014 and mobile marketing boom.
Management
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ICICI Bank: Introduction to Management and Organisation
March 2015
Research on ICICI Bank, an Indian multinational financial services company, in terms of its organisational design and the leadership of its female leader, Chanda Kochhar.
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International Business
Marketing
Corporate Finance
Essay about an Experience of Working as a Team
March 2015
Focused on personal experience gained through working as a managing director of a small association, Association Logement France Japon. The essay contains benefits of managing diversitiy, difficulties entailed of transition from command group to cross-functional team and the importance of conflict management as well as a self-reflecting interview of myself to become a better leader.
In-depth Managerial Analysis of Microsoft
April 2014
Analysed Microsoft from its organisational mission & vision over its organisational structure, culture, and the leadership style to current corporate ethical dilemmas. The research also focuses on different types of organisational structures.
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H&M's SCM, CRM & ERP Strategies
March 2014
Focused on H&M's organisational context, SWOT analysis and strategic BIS (Business Information System) implementations and its impat on the operation. The report also includes some suggestions to improve.
Business Analysis of Sony and Strategy Proposals
November 2013
Contextual analysis of Sony and proposals of core strategy, tactics and implemenation tools to improve management and competitiveness against other competitors using mapping process.
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ABC Co. Case Study
March 2015
As an auditor, we audited ABC Co., whose principal activities are road transport and warehousing servicies, repair of commercial vehicles. Conducted a financial analysis based on actual and draft accounts provided using basic financial ratios.
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Business Law
Business Ethics
April 2014
"What are the main types of issue-related factors in ethical decision-making? What is the significance of these factors for managers seeking to prevent ethical violation in their organizations?"
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Due Diligence in International Transactions
April 2015
The role of due diligence in business and its functional types, purposes, framework, importance and checklist. Covered the subtopic "To what extent can economic crises impact on due diligence" with current issues such as 9/11 or Enron crisis and the changes brought by those events. Researched on due diligence under different types of law as well.
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Market Analysis and Strategies: France's Tablet Market
December 2014
The analysis inculdes quantitative assessment of the market situation/environment such as market share, market growth rate (CAGR), market potential, market coverage and market forecasting. For the quanlitative assessment, we conducted micro/macro analysis of the market. After segmenation and targeting, we finally offered a value proposition based on marketing mix (4P).
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Qualitative and Quantitative Market Analysis: England's Pet Toys Market
November 2014
Only focused on qual and quant assessment of the market without any strategic proposals. The report contains basic calculations of different quantitative assessments and one of well-known macro environment analysis methods, so-called "PESTEL" analysis.
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Marketing Analysis of Disneyland Paris
December 2013
Produced a report and a presenatation concerning marketing analysis of Disenyland Paris ranging from market researh, 4P, marketing strategy, segmentation/targeting to consumer behaviour.
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International Relations
International Market Analysis of Pernod Ricard
February 2015
Starting from brief research on the nightclub industry and narrowed down to Pernod Ricard, the World's second largest distiller. The research and analysis contains some key figures of Pernod Ricard such as sales by regions, its international strategies, the potential of China market, main competitor analysis and risk assessment of exchange rates.
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Zappos South Korean Market Entry Strategy
November 2014
Zappos.com is one of the largest online shoe stores, known for its unique organisational culture. We analysed cultural difference the US and South Korea and proposed feasible strategies to successfully infuse Zappos' culture.
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Globalisation and Evolving International Managers' Functions
December 2013
"Should managers at the local operation blend in with a local environment or do we want to differentiate ourselves?"
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Crisis Simulation Game
March 2015
During the crisis simulation game in the course of Internatonal Relations, I was appointed as the Secretary General of the United Nations. This report contains my weekly summary of activities of the game and a final report containing some lessons after the game.
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Economics
Game Theory of Nuclear Proliferation
December 2013
Application of game theory to nuclear proliferation and international relations based on dominant strategy, Nash equilibrium during the Cold War and provided solutions such as carrot-and-stick policy using both soft and hard power.
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Natural Monopoly
November 2013
"Are there monopolies that cannot be broken? In that case, what solutions are available?"
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